Top 5 Fashion Games on iOS in Europe Q3 2025

In the third quarter of 2025, the top fashion games on the iOS platform in Europe showcased varying trends in downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides insights into the performance of these popular apps.

Beauty Tiles: Story & Makeover saw notable fluctuations in its metrics. Weekly revenue began at approximately $13.5K in early July, experiencing a gradual decline to around $9.7K by the end of September. Downloads followed a similar downward trend, starting from 51.6K and dropping to 27.8K. Active users peaked at 144K in mid-August but decreased to 113K by the quarter's close.

Merge Fashion: Romance Story demonstrated a steady increase in revenue, rising from $9.3K in late June to $17.1K by the end of September. Downloads peaked at 68.5K mid-July and decreased to 25.9K by quarter's end. Active users showed a decline from 213K in early July to 135K in late September.

Skincare Time: Makeover ASMR had modest revenue figures, with a peak of $117 in late August. Downloads were relatively stable, with slight increases, starting at 46.6K in early July and ending at 34.7K. Active users decreased from 208K to 148K over the quarter.

Super Stylist Fashion Makeover experienced a revenue peak of $8K in late September after a series of fluctuations. Downloads saw a significant drop from 27.4K in early July to 18K by the end of September. Active users decreased from 86K to 60K during the same period.

Finally, Glow Fashion Idol showed a strong revenue performance, climbing from $15.4K in early July to $26.5K by the end of September. Downloads spiked mid-quarter at 57.2K before settling at 13.1K. The app's active users peaked at 102K in late August, concluding the quarter with 73.7K.

These trends highlight the dynamic nature of the fashion game market on iOS in Europe, with each app showing unique patterns in user engagement and monetization. For more detailed insights, visit Sensor Tower.